THE SHOES-SHAPED PROBLEM

95% OF US ARE
BORN WITH
HEALTHY FEET.
77% OF ADULTS
HAVE FOOT
PROBLEMS.

Healthy feet are essential for whole-body
wellness.
But somewhere along the path, footwear
lost its way. Shoes became rigid and
narrow. Thick sneaker soles dulled our
connection to the ground. Over time,
our feet have been constrained, muted, and
reshaped. An entire industry turned its
back on what’s natural and became a
source of padded, widespread harm—to
people and to the planet.