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Why is Vivobarefoot becoming a regenerative business? Because the status quo needs shaking up with actions that urgently revise ingrained, habitual approaches to commerce.
Vivobarefoot is already on this journey. Our footwear is scientifically proven to improve our health, while our B-Corp(™) certification means we are legally bound to value economic, environmental and social capital – and equality.
Taking on bad habits is what we do. This is just beginning…
December 2021 sees us release Unfinished Business – our second, fully integrated annual report. It’s business reporting, Jim – but not as you know it. The main players in our sector don’t open their statements with their CEO getting grilled by his 11 year old daughter.
Our family dynamics go much further than that – the step change we launched with Unfinished Business in 2020, continues. Our regenerative targets remain balanced with our financial targets. Our stance on radical transparency hasn’t shifted (fantastic failures is still a feature) and view this as an opportunity for interested parties to see us – verrucae and all (there’s plenty of well-manicured aspects to celebrate too).
The Vivobarefoot Barefoot Code contains our company policies and the Barefoot Manual is our employee handbook. Owned by our employees, it creates a space for all our employees to access information about Vivobarefoot and our ways of working.
Vivobarefoot believes the only real model of environmental sustainability the natural world itself: nature is the path to human wellbeing and we must set goals to regenerate and restore it. Our rules to respect and our goals to regenerate the planet.
Vivobarefoot believes that in order to address issues of discrimination because of age, race, gender, ability, sex, pregnancy, religion or beliefs we need to make a conscious effort to identify and invest in improving systemic behaviours.
Our Diversity, Equity and Inclusion Policy covers Vivobarefoot’s position on providing equal opportunities in employment and business practice. We also strive to implement this policy to with our wider stakeholder community.
As a purpose driven brand, ethics and sustainability sit at the heart of the Vivobarefoot and everything we do - including our marketing.
With this Policy, we aim to go beyond mere compliance; we believe we can actually help business be a force for good.
Our Ethical Marketing Policy details our ‘natural’ marketing approach; treating customers with respect and focusing on long term growth and relationships.
Vivobarefoot is committed to maintaining the highest standards of ethics and compliance with all relevant laws wherever we do business.
Compliance with anti-bribery and anti-corruption laws are essential to this commitment - we do not tolerate any form of bribery or corruption.
All directors, employees, workers and contractors are required to apply with our Policy and with the spirit and letter of anti-bribery and corruption laws.
Since Vivobarefoot was launched in 2012, we have sponsored a number of social and environmental initiatives around the world.
Our Livebarefoot Foundation is an in-house incubation hub for coordinating these initiatives and future initiatives focused on regenerating people and the planet.
Our funding policy covers how we manage these projects and all contributions to them responsibly.
Vivobarefoot is committed to promoting and protecting human rights, personal health and safety and the environment is essential to doing business.
We seek to hold long-term partnerships with suppliers and manufacturing partners that share these same values.
Our Code of Conduct sets out the minimum requirements for our value chain, and their values chains, for good working conditions and workplace rights.
It is a requirement of contractual relationships with all Vivobarefoot partners to comply with our Supplier and Manufacturing Partner Code of Conduct.
Our Best Practice Tool is the simple framework we use to share information with our value chain on compliance to the Code and continuous improvement.
Aligned to industry standards, it is integrated within CleanChain, our digital management tool for working transparently with our global value chain.
*all policies are currently under review and will be finalised by November 2020
Simply put, B Corp(™) is a community of businesses that believe in balancing purpose and profit - a belief in making a positive impact and being a benefit to society.
In 2020, Vivobarefoot became a certified B Corp with a score of 98.8, roughly 5% above the average score for B Corp(™) businesses, but a below Patagonia (we like them), who have a with a leading score of 116.
‘Average’ isn’t going to move the dial. Making more sustainable shoes out of more sustainable materials to minimise negative impact isn’t going to cut it either. That’s why our starting point isn’t shoe-making at all.
It is bare-foot-wear; scientifically proven to regenerate and restore our health.
While we have a serious amount of work to do to make our business regenerative for people and planet we know our starting point - our shoes - already are.