There is too much rubbish on and in our planet. Part of the solution is finding new ways to repurpose yesterday’s waste - it’s not going to go away by itself.
Plastic waste can be turned into lightweight, flexible and durable yarns and materials suitable for performance footwear . This keeps it in use and out of nature, where it can take hundreds of years to decompose while leaching harmful chemicals.
Until we have proper end-of-life solutions then even the most durable and repairable footwear will one day still be rubbish. For now, we want to re-use and re-purpose as much as possible. We are working with our chemical and mechanical recycling partners to eliminate virgin plastics with the simple goal of making planet positive footwear.